Antivirus Software Market

Data security in computer systems is always a big worry since there are some anonymous individuals (referred to as hackers) who constantly try to steal or damage user information by utilizing trojans, worms, viruses, and other malicious software. Software is created and referred to as antivirus software in order to safeguard computer systems from viruses and other dangerous behavior.
 

Software designed to find, identify, stop, and eliminate computer viruses from infecting your system is known as antivirus software (also known as computer protection software). Antivirus software may also identify and get rid of other dangerous programs like worms, adware, and other threats. The purpose of this software is to protect your computer from dangers by utilizing a proactive approach to cyber security. After installation, the majority of antivirus programs run in the background to defend users from malware threats in real time.
 

Way antivirus software functions is by comparing the files and applications on your computer to a database of recognized malware types. Since cybercriminals are always developing and spreading new infections, they will also scan computers for the existence of brand-new or unidentified malware threats. When files, programs, and apps enter and exit your computer, the antivirus compares them to its database to find matches. Matches that are similar or identical to the database are sorted, scanned, and removed.

• Key Players
  AhnLab (South Korea)
  Avast Software (Czech Republic)
  Avira (Germany)
  Bitdefender (Romania)
  Cheetah Mobile (China)
  Comodo (United States)
  ESET (Slovakia)
  Fortinet (United States)
  F-Secure (Finland)
  G DATA Software (Germany)
  Kaspersky (Russia)
  McAfee (United States)
  Microsoft (United States)
  Qihoo 360 (China)
  Quick Heal (India)
  Rising  (United States)
  Symantec (United States)
  Tencent (China)
  Trend Micro (Japan)
   
• Segmentation

By Type

• Signature-based detection
• Behavior-based detection
• Antivirus software using machine learning

By Protection Level

• Basic Antivirus
• Internet Security
• Total Security

By operating system

• Windows 
• MacOS 
• Android
  iOS
   

Market Dynamics
 

Driver 

• Among the important factors driving the market expansion for antivirus software, An antivirus program's primary function is to protect users from viruses and other types of malware. The malware might harm your data as well as the overall efficiency of your machine. They can all occur without your knowledge. Prior to do any harm to the computer, the antivirus software installed on it detects and removes this infection.
• Once the virus manages to infiltrate your computer, it results in permanent harm. Antivirus software functions by obstructing unsolicited emails and advertisements. The firewall offers protection in both directions. This implies that all information, whether sent or received, will be verified again at this location. As a result, hackers are unable to access system data. While browsing the internet, secure sensitive information by using an antivirus application. These kinds of spyware attacks may be prevented by the antivirus program.
   

Restraints

• Using an antivirus software uses a lot of memory space, which indicates that the disk drive is being utilized. It can therefore significantly reduce the computer's overall speed. Furthermore, the scanning technique may also result in network latency.
• There is no assurance that a client using a free antivirus product would receive complete protection. Furthermore, they can only recognize specific types of dangers.
• The virus will have an easier time getting past the antivirus program if there are security flaws in the operating system or networking software. It is always possible to identify a potential threat using only one technique. But in the case of antivirus software, it primarily uses the virus scanning strategy. If the antivirus software detects a conventional file during scanning, it may occasionally give you false alarms. In addition to paid versions of antivirus software, the free antivirus software needs to make money somehow. One means of achieving these is through advertising. These adverts frequently worsen the user experience.

Opportunity

• From simple antivirus software to more complex next-generation systems using cutting-edge technologies and improved endpoint detection and response, endpoint security has changed throughout time.
• Modern cyberattacks represent a greater threat, therefore scientists are looking at more sophisticated techniques to protect data from harm. 
• By keeping a check on infrastructure, sophisticated threat detection guards against threats that get past firewalls, antivirus software, and intrusion prevention systems.
• Advanced threat detection methods and strategies make use of proactive and dynamic defense and security measures including user and entity behavior analytics (UEBA) and sandboxing. To proactively detect, isolate, and mitigate an advanced attack before it progresses to a breach is the aim.
   

Recent Industry Insight

• On November 2020, Gamers Rejoice at Kaspersky’s New Edition of Antivirus Software with Tailor-made Features
• On Apr 2023, McAfee Launches McAfee+ in Spain, Italy and the Netherlands Bringing Distinctive Privacy and Identity Protections to More Consumers
• On Dec 2020, Gamers Rejoice at Kaspersky's New Edition of Antivirus Software with Tailor-made Features
• On October 2022, Hacking group abuses antivirus software to launch LODEINFO malware

Recent Acquisition and Merger

• On July 2018, Intego announced its acquisition by Kape Technologies
• On Nov. 2021, Security software company McAfee acquired for $14 billion
• On August 2021, NortonLifeLock and Avast to Merge to Lead the Transformation of Consumer Cyber Safety
• On September 2023, CrowdStrike to Acquire Bionic to Extend Cloud Security Leadership with Industry’s Most Complete Code-to-Runtime Cybersecurity Platform
• On Oct. 2023, Malwarebytes Announces Consumer Identity Theft Protection Solution to Defend Against Online Fraud and Theft
• On July 2021, Jamf Completes Acquisition of Wandera
   

Key Target Audience

• End User
• Potential Investors
• New Entrants
• Innovation and R&D
• Suppliers and Manufacturers
• Others