Swim Wear for Kids Market

A swimsuit is a piece of apparel intended to be worn by participants in water sports like diving, swimming, and surfing as well as activities focused on the sun like sunbathing.

Key Players
Aimer (United States)
American Apparel (United States)
Angel's Face Sasha (United Kingdom)
Arena (Italy)
Bluechips Apparel (United States)
Boden (United Kingdom)
Dolfin Swimwear (United States)
Frugi Sally (United Kingdom)
Jacadi (France)
John Lewis (United Kingdom)
Konfidence (United Kingdom)
La Perla Group (United Kingdom)
Lufthansa Garment (China)
Mamas & Papas (United Kingdom)
MC2 St Barth (Italy)
Monsoon (United Kingdom)
Mothercare Little Bird (India)
New Look (United Kingdom)
Parah S.P.A (Italy)
Perry Ellis (United States)
Platypus (Denmark)
Sanqi International (China)
Speedo (United Kingdom)
Triumph (Switzerland)
Weird Fish (United Kingdom)
Yingfa (China)

Segmentation

By Type
Swim Trunks/Shorts
Swimsuits
Rash Guards
Swim Tops and Bottoms
By Gender
Girls
Boys

By Distribution Channel
Online Retail
Offline Retail

Market Dynamics
Driver

Several important factors that are major drivers of the kids' swimwear market include Swimwear with UV protection characteristics is in high demand as parents become more conscious of the value of sun protection.
Kids' swimwear purchases are influenced by popular fashion trends, which include patterns, hues, and characters that appeal to younger audiences. A swimsuit provides chic coverage for the thighs, hips, and stomach. In contrast to a one-piece or swim pant that reveals the curve of the lower body, a swim dress covers the body from under the bust to the mid-thigh, offering coverage that could stimulate favorable market growth.
Additionally, the material of tech suits produces extremely minimal resistance during swimming, enabling longer glide times and higher efficiency. Better stroke rate and eventually quicker swimming resulted from this. These suits may offer psychological advantages in addition to physical ones that enhance performance.
In some areas, people with more disposable income spend more money on kids' clothes, especially swimwear.
Restraints
Several important factors that could lead to market limitation, Economic downturns may have an effect on consumer spending on non-essential goods, which could have an effect on the kids' swimsuit industry.
For manufacturers and retailers, the demand for swimwear is seasonal, peaking during the warmer months. Because of this seasonality, sales may be inconsistent throughout the year, making it difficult for retailers and manufacturers to keep up with demand swings and manage inventories. Manufacturers may face difficulties adhering to safety norms, such as those pertaining to child safety and fabric quality.
Opportunity
Swimwear manufacturers have the chance to reach a wider audience and deliver a pleasant shopping experience thanks to the growing popularity of online shopping. Parents who care about the environment will be drawn to brands that use cutting edge patterns, designs, and materials. Prospects for market growth in areas where the population is expanding and where interest in leisure activities is rising.
Product awareness and appeal can be increased by partnerships with well-known children's characters, businesses, or influencers.
Recent Industry Insight
On Feb. 2021, Victoria's Secret Announces Return Of Swim In Stores

Key Target Audience

End User
Potential Investors
New Entrants
Innovation and R&D
Suppliers and Manufacturers
Others