Olive Oil Market

Olives are the fruits of the olive tree and are used to make olive oil, an edible oil. It's a staple in salad dressing, cooking, and other culinary endeavours. It's a staple of Mediterranean cooking. The flesh of the ripe fruit of the Olea europaea olive tree is used to make olive oil. Olive oils fluctuate in colour from golden to pure yellow; those with a tinge of green are made from unripe fruit. Almost every country that grows olives produces oils with varying qualities and attributes, depending on the region and ripeness of the fruit.
Pure olive oil is mostly used for cooking and food preservation, particularly for preparing canned fish. It is also used in the pharmaceutical industry for medical purposes, in the textile industry for wool combing, in the manufacture of premium castile soap, and as a lubricant. A ripe, pitted olive fruit contains 20–30% oil, depending on the region and growing conditions. Virgin olive oils are those that come from the first mechanical pressing without going through any further processing; the crop's state affects these oils' quality. Only the best fruit yields oils that don't need to be processed any further. They can be used as the raw material for export oil or consumed locally, though they are rarely sent untreated.

Key Players
Aceites Sandúa (Spain)
Artajo oil (Spain)
Avenida Rafael Ybarra (Spain)
BORGES INTERNATIONAL GROUP (Spain)
Cargill (United States)
Del Monte Foods Inc
Deoleo (Spain)
Domenico Manca S.p.a. (Italy)
EU Olive Oil Ltd (United Kingdom)
Gallo Worldwide (Portugal)
Gourmet Foods Inc. (United States)
GRAMPIANS OLIVE CO. (Australia)
Incorporated (Canada)
S.L.U. (Spain)
SALOV GROUP
SOVENA (Portugal)
Sun Grove Foods Inc.
Tucan Olive Oil Company LTD (Canada)
Victorian Olive Groves (Australia)

Segmentation

•    By Type 
o    Extra virgin
o    Virgin
o    Pure, or edible
o    Refined, or commercial

•    By Extraction Method
o    Cold-Extracted
o    Cold-Pressed
o    First-Press

•    By Application
o    Food & Beverages
o    Cosmetics 
o    Personal Care
o    Pharmaceutical

•    By Distribution Channel
o    Retail Store
o    Super Market
o    Online

Market Dynamics
Driver 
A number of significant elements that might encourage industry growth include Humans use olive oil for cooking, cosmetics, medicine, soaps, and as fuel for traditional lamps. Olive oil came from the Mediterranean region, but it is currently eaten all around the world. To be used in diets, olives are preserved in salted water or olive oil. Because of its antioxidant content, olive oil can withstand high temperatures without losing its stability. Furthermore, olive oil aids in halting hair loss and encouraging hair growth. Olive oil is a great option for the face because of its antibacterial properties, which help with acne and moisturise the skin. Regular use of olive oil helps to lower thrombosis, inflammation, endothelial dysfunction (problems with the linings of blood vessels), and the metabolism of carbohydrates.
Olive oil inhibits the oncogene p21Ras, shields DNA from damage, promotes tumour cell death, and modifies the protein signalling system. Olive oil may offer oxidative stress protection for the liver. Cell damage brought on by the chemical interaction of free radicals with other molecules in the body is referred to as oxidative stress.
Growing consumer knowledge of the various varieties of olive oil and their attributes contributes to market expansion.

Restraints
Conditions that might result from using olive oil include rashes, mild to moderate diarrhoea, inflammations, gall bladder stones, blackheads, acne (if used extensively), and skin rashes. In people who are allergic to it, it can potentially trigger an acute allergic reaction. Regular consumption of raw olive oil might increase the risk of fatal conditions such atherosclerosis, obesity, heart attacks, strokes, breast cancer, and colon cancer. Olive oil lowers blood sugar levels below normal, which can lead to a number of health problems, including hypoglycemia, sweating, trembling, and weakness. Eating too much olive oil can cause a sharp drop in blood pressure and increase the risk of stroke, dizziness, vertigo, and even kidney failure..
When cooked at a high temperature and left for an extended amount of time, extra virgin olive oil releases less hazardous compounds than canola and vegetable oils. This is due to the higher stability of the high monounsaturated fat content at high temperatures.
Variations in the price of olive oil, which are driven by factors including weather and harvest yields, could have an effect on market stability. Consumer confidence and the market may be impacted by worries about olive oil being tampered with with cheaper oils.

Opportunity
There are opportunities for product innovation, like making flavoured and customised mixes of olive oils to appeal to a variety of customer palates. Due to its advantageous effects, which include reduced energy consumption, increased yield, accelerated extraction times, and enhanced extraction efficiency, novel technologies including microwaves, pulsed electric fields, and ultrasounds have been applied recently in the extraction of olive oil. Ultrasound is one of the main new technologies that is regularly used in various plant material extraction processes. Pulsed electric field (PEF) is another non-thermal method that can successfully permeabilize cell membranes in a range of plant tissues either permanently or reversibly without considerably increasing the temperature.
The rise of online retail has given olive oil producers the opportunity to engage directly with customers and expand their market reach. As consumer interest in sustainable and organic products rises, producers of olive oil that is certified organic and sustainable have potential. Opportunities for companies to launch informational marketing campaigns to inform consumers about the features and advantages of different types of olive oil

Recent Industry Insight
On Jan. 2022, Graza Reinvigorates the Olive Oil Segment with First-to-Market EVOO in Squeeze Bottles
On May 2023, Bertolli and Carapelli Launch Initiatives to Transform Sustainability of the Olive Oil Category Worldwide
On Dec. 2022, Heritage brand Figaro Olive Oil ventures into baby care market with Figaro Baby
On Sep. 2023, Israeli Firm Prepares to Launch Countertop Olive Oil Appliance
On Feb. 2023, Starbucks is launching olive oil-infused coffee in Italy, plans U.S. release this spring

Recent Acquisition and Merger
On Apr. 2023, Colavita Acquires O Olive Oil & Vinegar from Curation Foods
On Oct. 2022, Gulf Capital Announces Successful Exit from Global Olive Oil Producer CHO Group

Key Target Audience
End User
Potential Investors
New Entrants
Innovation and R&D
Suppliers and Manufacturers
Others