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Analyze the regional penetration of players, products, and services in the market.

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Evaluate strategies adopted by major players.

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Inflatable Toys Market

Inflatable toys with air or other gases to form a temporary structure for entertainment or leisure. These toys can be inflated by blowing air into them or by using a pump. They are usually made of flexible, airtight materials like rubber, plastic, vinyl, etc. There is a wide range of styles, sizes, and shapes for inflatable toys. These can be used for both entertaining and decorative purposes. Furthermore, the majority of the time that these devices are used is during outdoor events like picnics, beach vacations, and pool parties. Inflatable toys are one kind that could help kids in ways that go far beyond simple play. In 1959, John Scurlock invented the first inflatable structure. This first inflatable was made accidentally during an experiment with inflatable tennis court covers. Scurlock noticed that the labourers were jumping on the inflatable tennis court coverings and having a good time. He started playing around with this idea, calling his first inflatable structure design "Space Walks," and he even started a business around it.
Kids can improve their balance, coordination, and gross motor abilities by playing with inflated toys. When bouncing on a bouncy castle, for example, kids have to coordinate their actions to stay balanced and not fall. Playing in this manner helps improve balance and coordination, which are beneficial for many activities, such as riding a bike or engaging in sports.

Children's gross motor abilities, balance, coordination, and physical exercise are all aided by inflatable toys and are crucial components of an active and healthy lifestyle.

Key Players
Bestway Inflatables and Material Corp. (China)
BigMouth inc. (United States)
Blast Zone (United States)
FUNBOY (United States)
General Inflatables (United States)
Guangzhou Aeor Inflatable Co. Ltd. (China)
HearthSong (United States)
HOLLEYWEB (United States)
i2kCo (United States)
Intex Corp. (United States)
Jet Creations Inc. (United States)
Joyin Inc. (United States)
Jump Orange (United States)
Little Tikes (United States)

Segmentation
•    By Type
o    Mickey mouse bounce
o    Inflatable indoor swimming pools
o    Trampoline
o    Inflatable slide
o    Promotional sky inflatable products
o    Jumping castles
o    Bubble soccer bumper ball

•    By Material
o    PVC (polyvinyl chloride)
o    TPU (thermoplastic polyurethane)
o    Fabric
o    Rubber
•    By Distribution Channel
o    Online
o    Offline

• By Application

o    Recreation
o    Advertising
o    Therapy
o    Education
o    Decorations
o    Safety
o    Travel
o    Exercise

. By Geography:

o North America

o Europe

o Asia-Pacific

o Latin America

o Middle East & Africa

Market Dynamics
Driver
Inflatable toys are a great way to get kids moving, and their favourable market growth can be attributed to a number of important features they provide. When playing with their bodies, children use them in many different ways, such as bouncing, climbing, and jumping. Gross motor abilities are the ability to move the body using its main muscle groups, and these exercises help to develop them. Inflatable toys are a great way to teach kids social skills like sharing and taking turns. When using inflatable toys, kids usually play in groups, which encourages socialisation and learning.
Unlike more organised toys like puzzles or board games, inflatable toys give kids a blank canvas on which to create their own games and scenarios. Using inflatable toys, kids can develop their imaginations and creativity as well as cognitive skills like critical thinking and problem-solving. Children's discovery and experimenting with toys can be encouraged by inflatables, and this can foster in them a lifetime love of learning and creativity. Because of its portability and convenience, inflatable toys are a popular choice among families with little children.

Restraints
Because of the way the market is expanding, using inflatable toys has specific advantages. When PVC is made, dioxins are discharged into the environment. These incredibly dangerous compounds can cause cancer among other health problems. PVC manufacture also requires the use of phthalates, a class of chemicals that can disrupt the endocrine system and interfere with development..
When PVC products are disposed of, there is a chance that they will leak toxins and dangerous compounds into the environment. The fact that PVC is not biodegradable makes matters worse. As such, it can survive in the environment for hundreds of years.
Because PVC frequently contains contaminants and additives that might contaminate the recycling stream, recycling PVC is challenging.

Opportunity
By using recyclable and environmentally friendly materials to create inflatable toys, the demand for sustainable products can be met. Improving valve mechanisms and utilising puncture-resistant materials are two examples of safety precautions that can boost customer trust. describes the safety requirements for inflatable toys that are mostly used for bouncing and sliding. It creates safeguards against possible dangers and lowers the number of user mishaps for those who design, manufacture, and distribute inflatable play equipment. It lists the information that needs to be provided with the device. By adding licensed characters and odd shapes to the variety of inflatable toy designs, a wider consumer base may be attracted.
Promoting exercise and outdoor play can present opportunities for manufacturers of inflatable toys.

Recent Industry Insight
On June 2019, USA Toyz Announces New Product Line of Pool Floats for Kids and Toddlers
On March 2023, INTEX Launches Inflatable Stand Up Paddle Boards
On July 2019, Larne RNLI launch to three people who got into difficulty on inflatables
On May 2023, Giant new aquarun launching at Beccles Lido over half term
On September 2021, Pool Toys are Prohibited at Lake Mead National Recreation Area

Key Target Audience
End User
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Innovation and R&D
Suppliers and Manufacturers
Others

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Inflatable Toys Market

Report ID : 567

Category : Advanced-Materials

No Of Pages : 125

Published on: July 2024

Status: Published

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