Breakfast Cereals Market

Breakfast cereals are processed grain mixes that people can eat without further cooking at home. They are reasonably shelf-stable, lightweight, and shippable with ease. In roughly that order of production numbers, corn, wheat, oats, or rice are the key ingredients. Usually, strengthening and flavoring additives are added during the creation process. On the other hand, the primary components of hot cereals for breakfast are wheat or oats; corn or rice cereals are less popular and produced in lesser quantities. Nowadays, certain varieties of hot cereal are preprocessed so that all that needs to be done is add hot water or milk to the cereal in the bowl for eating. 

Hot cereals were originally meant to be cooked at home befre being eaten.
RTE cereals first became available in the United States in the late 1800s. Originally produced and provided as healthful vegetarian meals in a medical setting, they quickly gained popularity with the general population, spawning a significant industry (Fast, 1999). Prior to processing, the grain is usually cooked with sugars and flavorings. Sometimes, before cooking, more heat-
 

Resistance nutritional boosting substances are added. The two main cooking processes utilized in the industry are direct steam injection into the grain bulk in rotating batch vessels and continuous extrusion cooking. One of the greatest ways to get the many health benefits of eating grains is to start your day with a nutritious breakfast that includes cereal. Cereal contains protein, fiber, and complex carbohydrates. Overall, they are low in fat, high in nutrition, and fortified with a variety of critical vitamins and minerals. Not only are they convenient, but they also give much-needed sustenance.
 

Market Dynamics

Driver

• Morning cereals are growing more and more popular as they are handy, offer many health benefits, and carry labeling that should be carefully researched. Many of them, even the ones we consider as wholesome, have additional sugar. Because of this, oatmeal is a better choice. morning cereals are poor in antioxidants, particularly when compared to other morning options such as fruit smoothies. Cereal is low in calories and rich in important minerals such as iron and B vitamins.Low-fat, cholesterol-free cuisine that complements a healthy diet plan.
• It enhances general health. People who regularly eat cereal usually have lower levels of stress, anxiety, and sadness. It makes drinking milk easier when following a diet. Breakfast cereal is an excellent way to receive the recommended amount of milk each day, which is high in calcium, vitamin D, and protein. Ninety-five percent of ready-to-eat cereal is eaten with milk in developed nations.

Restraints

• Breakfast cereals are sometimes highly processed, with a lot of added sugar and refined carbs. They frequently make deceptive health claims about their products.

When eating cereal, always read the label and take any health claims with a grain of salt. Consumers' concerns about the sugar content and apparent processing of some breakfast cereals influence their purchasing preferences. When milk is utilized as a standard cereal accompaniment, storage and perishability issues arise.

• Consumers' sensitivity to rice may influence their purchasing decisions, particularly in markets where cost is a concern.

Opportunity

• Creating and promoting better cereal goods with more nutritious components and less sugar. Using e-commerce and online retail platforms to expand clients and simplify shopping.
• Breakfast, when had as the first meal of the day as part of a balanced and healthy lifestyle, is well known for its nutritional, psychological, and social benefits.
• Breakfast is related with a number of important health markers, including a healthy body weight, particularly in children and adolescents.
• In recent years, the availability, variety, and range of RTEC items have increased dramatically. Many of these products are sold to meet the needs of children and their caregivers.
   

Key Players
PepsiCo (United States)
Nestlé (Switzerland)
Marico (India)
Calbee (Japan)
Bagrry India Pvt. Ltd. (India)
General Mills Inc. (United States)
Kellogg Co. (United States)
B&G Foods, Inc. (United States)
Nature's Path Foods (Canada)
Bob’s Red Mill Natural Foods (United States)
 

Market Segmentation
•    By Type
o    Hot breakfast cereals
o    RTE cereals
 

•    By Ingredient
o    Corn
o    Wheat
o    Oats
o    Rice

•     By Form
o    Flakess
o    Uffs
o    Granola
o    Muesli
 

•    By Distribution Channel
o    Online retail
o    Specialty stores
 

Recent Industry Insight

• On Nov 2022, Quaker expands its Portfolio with Ready-To-Eat Breakfast Cereals, launches Quaker Oats Muesli
• On Mar 2023, Rajdhani Foods enters breakfast and snacking segment
  On  December 2022, Kwality launches its Zero-Maida Breakfast Cereals in 6 exciting variants
• On Jan. 2023, Post Consumer Brands is participating in the Disney 100 Years of Wonder celebration with the launch of multiple, limited-edition offerings.
• On Feb. 2023, Post Consumer Brands Launches Sweet Dreams, the First-Ever Cereal with Curated Ingredients for Healthy Nighttime Habits
• On April 2023, Nestle Cereals becomes first breakfast cereal business to enter the Metaverse

Recent Acquisition and Merger

• On May 2022,  Marico acquires majority stake in digital-first breakfast brand True Elements
• On Feb 2021, Tata Consumer to acquire Kottaram Agro Foods

Key Target Audience
End User
Potential Investors
New Entrants
Innovation and R&D
Suppliers and Manufacturers
Others