Automotive Ventilated Seats Market
Definition
A unique kind of car seat known as a ventilated car seat has an extra forced air circulation system. The body of the driver or passenger experiences instant cooling when the air supply is directed properly. Although they can have their own cooling system, ventilated car seats are typically added to the vehicle's air conditioning system. Air-conditioned seats are an added luxury equipment option that usually comes with a price tag, so it's important to think about what situations they will be useful in. But first, allow us to describe the operation of ventilated seats.In that they use fans and ducts inside the seat to circulate air to the seat occupant, ventilated seats are similar to chilled seats. Ventilated chairs, on the other hand, never make use of chilled air. Certain seats with ventilation draw in air to produce an evaporative effect that can help cool the body.
Built-in seat ventilation, often known as ventilated seats, conducts air through the seat toward the occupant for improved comfort, particularly during extended travels.
Multiple tiny fans located in the seat cushion and backrest are how ventilated seats work. Air is drawn into the seat by the fans from within the cabin. The air is then distributed uniformly throughout the seat by means of holes in the leather, plastic ducts, and an air-permeable fabric.  Certain cars have multiple fan speeds (typically two or three) for seat ventilation. When turned on, they run at maximum speed for a predetermined amount of time, after which the manufacturer may automatically lower the fan speed.

Key Players
Adient (Ireland)
DURA Automotive Systems (United States)
Ebm-papst  (Germany)
Faurecia ( France)
Gentherm (United States)
Hyundai DYMOS (northeastern Mexico)
Lear Corporation (United States)
Magna International (Canada)
TOYOTA BOSHOKU (Japan)
TS TECH (United States)
 

Segmentation

•    By Type
o    Front Seat
o    Trunk Seat
•    By Vehicle
o    Passenger Vehicles
o    Commercial Vehicle
•    By Ventilation Method
o    Passive Ventilation
o    Active Ventilation    
 

Market Dynamics

Driver 
The following are some important factors that could propel the market for automotive ventilated seats: Perforated upholstery covers the seats. Through openings in the backrest and the seat itself, built-in fans driven by an electric motor direct air streams. Under the seat, where the temperature is believed to be lowest, is one area of the cabin where the fans specifically pull air from. Hence, seat ventilation only provides air circulation—which gives the impression of a lower temperature and provides much-needed relief from difficult driving conditions—unless the car has air conditioning. Advanced cooling, heating, and even an acupuncture-like massage function are available as add-ons. Furthermore, a three-step blower speed is a feature on many cars. The rotor makes a noticeable sound when operating at a lower speed and greater rpm. In an AC-free cabin, the forced air operates similarly to a fan. The HVAC systems are enhanced in effectiveness by the ventilated chairs.
 

Restraints
Adoption in price-conscious markets may be constrained by the extra parts and technology needed for ventilated seats, which could raise the car's total cost. Although they're invaluable in hot weather, ventilated seats might not be worth the money if you live in a chilly or frigid climate. Because of the additional engineering and technology involved, these seats can be somewhat expensive. If they are placed in place of regular seats, it will cost an additional $1,000. This does not even include the expense of upkeep and repairs that must be made to keep the seats in good condition for the duration of the vehicle. On longer drives, they can also be hard on the battery, raising the expense of repair in the event that the battery dies.
Additionally, you might hear some noise when the seats are in use, depending on the kind of ventilated seats you purchased. Before putting ventilated seats in a car, it's advisable to give it a test drive because the noise level can change depending on the type of seats you choose.
 

Opportunity
With significant advancements over its predecessor and special features for the upcoming lineup, the new platform is extremely sophisticated. It is designed to be adaptable and works well with both regular and hybrid vehicles. The seat was preserved in a stripped-down condition with only the ventilation system's necessary pieces left in place to make future installations and operating modifications easier. Hog rings that were clipped during seat stripping were not reattached to the foams to allow for simple mounting and dismounting of the perforated leather upholstery.
 

Recent Industry Insight
On  March 2023, Volkswagen Taigun GT Plus gets ventilated seats
On Feb 2022, Tata Nexon gets ventilated seats, air purifier with new variants
On Oct. 2023, Honda Elevate now gets ventilated seats with massage function
 

Key Target Audience
End User
Potential Investors
New Entrants
Innovation and R&D
Suppliers and Manufacturers
Others