Amusement and Theme Parks Market
 

An amusement park having a recurring location, concept, or theme is called a theme park. Of course, there are numerous categories. A vast outdoor space featuring carnival rides, performances, food, games of skill or chance, and other entertainment options is called an amusement park. The themes for theme parks can theoretically be anything, but the ones we'll go over below are the most typical and well-liked. While some parks are just about rides, others are frequently more focused on entertainment and have displays for visitors.
But generally speaking, an attraction is a theme park if it tries to tell a story and is a part of a bigger, cohesive theme. It's most likely an amusement park if the majority of the rides are a jumble and the main objective is to provide thrills.
 

Tourist literature has not been the only academic field to focus on theme parks.
 

The phrase "theme park" has become more inclusive in today's tourism scene, encompassing a continuum that ranges from traditional theme parks, theme amusement parks, and theme cities (spaces) to amusement parks. Amusement parks mostly provide rides and performances, with little to no theme character. Themed amusement parks typically lack a central theme experience, although they do have themed environments, rides, and other amenities. A park that offers a variety of entertainment options, including games and rides, is known as an amusement park. An amusement park that centers its buildings and attractions around a single topic is known as a theme park. These parks may include several distinct themed zones. Amusement parks are stable and designed for long-term operation, in contrast to transient and mobile funfairs and carnivals. Compared to city parks and playgrounds, they are more ornate and typically offer attractions suitable for a range of age groups. Themed areas are a common feature of amusement parks, but theme parks put more of an emphasis on elaborately developed themes that center around certain subjects or groups of related subjects.
 

Key Players

• Ardent Leisure Group (Australia)
• Cedar Fair Entertainment Company (United States)
• Chimelong Group Co. Ltd (China)
• Fantawild Group (China)
• Merlin Entertainments (United Kingdom)
• SeaWorld Parks & Entertainment, Inc. (United States)
• Six Flags Entertainment Corporation  
• Walt Disney Company (United States)

Segmentation

By Type

• Water Theme Parks
• Zoological Theme Parks
• Historical Theme Parks
• Regional Theme Parks
• Pop Culture Theme Parks
   

By Rides

• Mechanical Rides
• Water Rides
   

Market Dynamics
 

Driver

• A few important variables that are major forces behind theme parks and amusements An joyful and thorough mood shift is brought about by a family amusement park visit. Research indicates that 65% of those who take their family to amusement parks report feeling happier after their visit. Eating, drinking, and sunbathing in an amusement park can help people breathe in fresh air, absorb sunlight, and reduce stress from their regular routines. Furthermore, the magnificent rides in the theme park serve as therapy, helping them to forget their anxieties and tension. It seems thrilling, and spending a day at an amusement park with the family makes for some truly special memories. Seeing children play together and having fun on the rides are just two of the many things that entice people in and make them happy memories. There is calorie burn when strolling through a theme park. Heart rate increases while you stroll between the many attractions in a theme park.

Restraints

• Fact that theme park rides are more than just thrilling for visitors is one important feature that could lead to market restraint, even though they are enjoyable and thrilling. The area is more polluted than any other building due to the power generated by all of these fossil fuel-powered rides, making breathing difficult for visitors. Usually disposed of in landfills, non-recyclable materials release methane during their decomposition, which is a greenhouse gas that contributes to global warming. Since many tourists are congregated in one region, human excrement is another type of garbage. Attractions and rides created by humans make up a theme park. This is why there isn't much in the way of rustic charm or natural beauty at amusement parks. 

• Main goal of theme parks is to arouse visitors' senses, but national parks offer a wealth of opportunity for environmental education. Family members can find plenty of chances for passive amusement that don't take much physical or mental work thanks to rides, performances, and other attractions. Many theme parks cost from $80 to $5,000 for an individual visit. Many families, especially those with children aged five to ten, simply cannot afford to take their families to these parks. This results in a lot of kids missing out on experiences they shouldn't miss, yet the costs of these amusement parks aren't decreasing.
   

Opportunity

• With constant innovation, theme parks leverage augmented and virtual reality to provide new experiences for visitors seeking exhilaration. Building on this, theme park technology will create bio-monitoring bracelets that riders wear while they experience virtual reality rollercoasters. Therefore, ride engineers will be able to modify the experience based on their precise understanding of the physical response that the ride elicits. Theme park entrance systems will make use of facial recognition and fingerprint technology. We might even begin utilizing electronic tattoos in the future; they can be nearly undetectable and provide quicker, more secure access. At theme parks, robots will elevate the level of personal service provided by their positions as guides, entertainers, and security personnel. 

• Technologies like virtual reality (VR) and augmented reality (AR) are completely changing how we visit theme parks. Visitors can enter completely different worlds and experiences—whether they're flying through space or facing monsters in a fantasy realm—by using VR headsets and other equipment. Contrarily, augmented reality (AR) enriches the physical world with digital components, enabling users to interact with virtual people and objects superimposed on it.
   

Recent Industry Insight

• On Aug. 2023, Six Flags to Accelerate Digital Transformation in Amusement Park Industry and Launch a Cutting Edge Virtual Assistant Powered by Google Cloud's Generative AI
• On  September 2023, LEGOLAND® RESORTS IN CHINA AND TENCENT EMBARK ON JOURNEY TO CREATE THE ULTIMATE THEME PARK DIGITAL EXPERIENCE OF THE FUTURE
• On May 2023, Coca-Cola and Six Flags Launch First Amusement Park Micro Market featuring Amazon’s Just Walk Out technology
   

Recent Acquisition and Merger

• On November 2023, Cedar Fair, Six Flags to merge in search of amusement park recovery
• On Mar. 2022, Five Star Parks & Attractions Acquires Family Entertainment Centers in Seven States
• On March 2021, SHIFT4 PAYMENTS ANNOUNCES ACQUISITION OF VENUENEXT TO POWER SPORTS STADIUMS, ENTERTAINMENT VENUES AND THEME PARKS

Key Target Audience

• End User
• Potential Investors
• New Entrants
• Innovation and R&D
• Suppliers and Manufacturers
• Others